A contested divorce or a custody emergency is not a browsing decision. When someone reaches that moment, they search and they call the firm that reads as authoritative, discreet, and available now.
We put family law firms in front of that search across Google, Meta, and AI assistants and measure the work in signed retainers, not clicks. Every engagement carries a written performance guarantee.
We only work with law firms ready to scale.
A high-asset divorce and a weekend custody emergency are not the same search, the same urgency, or the same creative. Each of these runs its own funnel.
High-value, complex matters generated through targeted advertising and authoritative local search. Reaches spouses seeking experienced counsel for high-asset separation.
Qualified custody, visitation, and support inquiries via location-based marketing. Conversion paths built to establish trust in emotionally driven, highly sensitive matters.
Clients facing spousal support disputes and business valuations — intercepted while they research their financial rights, before they file.
A diverse pipeline of domestic matters, from amicable mediation and prenuptial agreements through post-judgment modifications.
Personal injury has one buying cycle. Family law has two, and a campaign built for only one of them leaks retainers.
An emergency custody filing, a served petition, a protective order. This person is searching tonight and retaining within days. They call whoever is visible, credible, and answering.
A high-asset divorce is often researched for weeks or months before anyone contacts a firm. That person reads, compares, and quietly builds a shortlist — usually before you know they exist.
Family law practices across the US and Canada rely on us for case acquisition. These are the terms that keep them.
Every engagement opens with a written KPI — signed retainers, cost per consultation, or qualified inquiries. Miss it and we work for free until we hit it.
Family law is won county by county. We continuously research your specific market rather than running a national template, so your firm outranks the practice down the street.
No annual lock-in after onboarding. Senior strategists own the account start to finish. You stay because the retainer flow justifies it.
Run separately these are tactics. Run together they cover both clocks — visibility during the research window, and immediate response at the moment of crisis.
Ranking in Google is table stakes. We optimize to be the firm cited by ChatGPT, Gemini, and AI Overviews when someone asks which divorce attorney to call — the fastest-moving channel in legal search.
Immediate visibility on filing, emergency, and high-asset terms. Campaigns structured around cost per signed retainer, with negative-keyword discipline that filters out DIY-divorce traffic.
Meta, YouTube, and TikTok campaigns that build recognition and surface your authority to local audiences — creative reviewed against attorney advertising rules before anything runs.
In family law, trust decides the call. We collect, monitor, and respond to reviews across Google, Avvo, and Martindale so your firm reads as the credible, discreet choice in its jurisdiction.
Family law clients return — modifications, enforcement, new matters — and they refer. Sequenced follow-up keeps the firm present long after the file closes.
Custody emergencies don't wait for office hours. Automated first-response and round-the-clock nurture ensure no inquiry reaches a competitor because nobody picked up.
Every metric below is independently verified from active firm accounts. We publish what we earn — not what sounds good in a pitch deck.
No six-week discovery phase billed by the hour. In most cases the firm is fully configured and running inside a week.
We review what your firm ranks for today, what local competitors are spending, and what retainer volume your market realistically supports. If we're not a fit, we say so.
A written scope of work and the KPI the engagement is measured against. This is the number the performance guarantee attaches to.
Onboarding call to align on strategy and positioning, then setup. Campaigns live, tracking configured, intake automation active, every inquiry measured.
Monthly tracking calls, budget review, and a forward plan. Continuous local market research to keep acquisition cost falling as competitors bid up.
“The team has been great. Their communication and responsiveness are top notch, and they execute and deliver at a very high level. I would highly recommend them.”
“Excellent service, extremely professional, and a pleasure to work with! The team are very knowledgeable, responsive, and have displayed a level of expertise in managing or digital marketing. ”
“Their strategy reached the right local clients, which meant more qualified inquiries and new high-value matters in our service area. For the first time we're seeing leads come in from ChatGPT.”
Twenty minutes with a senior strategist. We'll show you what your firm ranks for today, what your competitors are spending to outrank you, and what retainer volume is realistically available in your county. You keep the findings whether or not we work together.